Réseau DEFENCSE
Mediation is all about finding the right words.
Rolling out a new strategic offer and turning conciliation into an everyday reflex.
The Challenge
Once the DEFENCSE network was firmly established among Works Councils (CSE) for its flat-rate legal services, the brand chose to expand its ecosystem by launching a major complementary offer: mediation. The stakes for oohhh were no longer about creating an identity, but shifting brand perception. The network needed to convince CSEs and corporate leaders that DEFENCSE didn't just step in to fight legal battles, but also to prevent them by acting as a trusted peacemaker.
The Idea & The Strategy
The agency designed an integrated ad campaign and a suite of sales enablement assets designed to challenge the reflex of systematic corporate conflict.
The creative angle? Championing emotional intelligence over attrition. Driven by sharp, confrontational headlines and a visual territory perfectly aligned with the original branding, the campaign exposes the heavy human and financial toll of unresolved workplace disputes. oohhh conceptualized and produced a comprehensive marketing toolkit (presentation decks, print and digital assets), empowering the network to pitch this new mediation offer with absolute pedagogical clarity and commercial punch to CSE decision-makers.
The Verdict
A successful diversification that elevates DEFENCSE from a network of lawyers to a comprehensive partner in corporate social dialogue. By framing mediation with boldness and modernity, the agency allowed the brand to capture a highly strategic market segment and maximize contract value with existing and future Works Councils.
The client
The DEFENCSE network offers Works Councils fixed-fee legal services for their members.
Services
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Advertising campaign
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Graphic studio