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A crack in the system: the e-commerce site just wasn't serving.

Faiencerie Georges

A crack in the system: the e-commerce site just wasn't serving.

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35 optimization levers and a 45-day sprint to reverse a heritage brand’s e-commerce decline.

 

The Challenge

For three consecutive years, Faïencerie Georges’ online store was facing an invisible threat: a steady 5% to 10% annual decline in digital revenue. Despite numerous internal attempts, the root cause of this loss remained unidentified. Trapped in a strategic bottleneck, the century-old heritage house turned to oohhh. 

The mandate was clear: identify the technical and commercial friction points, stop the decline, and immediately steer the brand toward aggressive e-commerce growth.

The Idea & The Strategy

A ruthless diagnostic followed by lightning-fast execution.

The agency conducted a comprehensive usability and performance audit, mapping out 35 actionable optimization levers. The insights led to a major strategic shift: migrating from their current platform to Shopify to unlock advanced, dynamic merchandising capabilities. The real feat lay in the timeline. oohhh masterminded and delivered this high-stakes migration in under 45 days. In record time, the agency:

  • Transferred a complex catalog of over 300 products with absolute zero service disruption for active buyers.
  • Secured all historical analytics and seamlessly mapped existing organic SEO rankings, including over 150 historical blog posts.
  • Reengineered the catalog architecture for maximum clarity and developed bespoke editorial content highlighting the 4th generation and the brand’s accessible luxury positioning.

The Verdict

An invisible transition for customers, a structural turnaround for the business. The agency handed back commercial control to Faïencerie Georges. In less than 45 days, a restrictive website was turned into a modern conversion engine built for performance.

 

The Client

Founded in Nevers in 1898, Faïencerie Georges preserves a rare artisanal craftsmanship passed down through four generations. Today, its distinctive contemporary collections are exported worldwide, captivating design enthusiasts and fine dining establishments alike.

 

Services

  • Webdesign - UX/UI
  • Développement