OMRON
POM POM... POM POM... POM POM
Positioning the world leader in medical measurement at the core of everyday life.
The Challenge
Hypertension and cardiovascular diseases advance masked. Doctors call them the "silent killer." For OMRON Healthcare, the ultimate benchmark trusted by medical professionals but still low-profile among the general public, the stakes were high: achieving massive visibility. The challenge for oohhh: launch a TV campaign on a highly anxiety-inducing topic without turning it into a drama, while still sparking a genuine sense of urgency around prevention.
The Idea & The Strategy
Turning sound and short-form formats into the ultimate drivers of awareness. The agency built the campaign around a universal, instinctive audio signature: the heartbeat. This hypnotic thump-thump instantly hooks the viewer and triggers immediate attention.
To maximize the impact of this gimmick, oohhh orchestrated a highly targeted TV sponsorship strategy on France Télévisions, aligning the brand with trusted, high-affinity programs like Le Magazine de la Santé.
To sustain momentum over time and prevent ad fatigue, the agency led the agile production of 12 distinct 8-second spots—a creative and technical feat allowing messages to adapt dynamically to the broadcast context. OMRON’s innovation—specifically the early detection of atrial fibrillation—was no longer framed as a medical constraint, but as a reassuring, accessible daily wellness habit. This TV rollout was paired with targeted digital campaigns to convert top-of-mind awareness into concrete engagement.
The Verdict
A campaign with surgical impact, propelling OMRON far beyond the doctor's office. By capitalising on a memorable, short-form format and premium broadcast environments, the brand has durably positioned itself in the daily lives of consumers as the essential partner for home heart health.
The client
OMRON Healtcare is one of the world's leading designers and manufacturers of medical measuring devices (blood pressure monitors, electrocardiograms, etc.).
Services
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Advertising campaign
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Film production